Communication to the public is first and foremost. It is worthwhile to look at the approaches of other organisations that present working examples of what can and should be achieved on this front. It is understood that the Acupuncture Now Foundation (ANF) is tackling the very common need to increase general public awareness. ‘The ANF has particular interest in public outreach campaigns, the role of research, and encouraging the development of acupuncture best practices.’

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