Communication to the public is first and foremost. It is worthwhile to look at the approaches of other organisations that present working examples of what can and should be achieved on this front. It is understood that the Acupuncture Now Foundation (ANF) is tackling the very common need to increase general public awareness. ‘The ANF has particular interest in public outreach campaigns, the role of research, and encouraging the development of acupuncture best practices.’
To answer the initial question, are the herbal dispensing guidelines a joy or a pain, it’s probably a bit of both. Any change imposed is opposed. Perhaps some of us will find it difficult to adopt some of the practices and others are already on top of it. For our industry in general, it means great progress.