The state of our industry concerns me at times. And I am forever interested to see if that’s the case with my colleagues as well. And it is! Presently, topics floating around our industry that come in the discussions vary depending on where the practitioners are at in their journey. How long have they been practicing? How many patients do they see in a week? Where do they practice and to some extend – how they practice.
Communication to the public is first and foremost. It is worthwhile to look at the approaches of other organisations that present working examples of what can and should be achieved on this front. It is understood that the Acupuncture Now Foundation (ANF) is tackling the very common need to increase general public awareness. ‘The ANF has particular interest in public outreach campaigns, the role of research, and encouraging the development of acupuncture best practices.’
To answer the initial question, are the herbal dispensing guidelines a joy or a pain, it’s probably a bit of both. Any change imposed is opposed. Perhaps some of us will find it difficult to adopt some of the practices and others are already on top of it. For our industry in general, it means great progress.
Since the board has released Chinese herbal dispensing guidelines late last year, a group opposed to complementary medicines launching unparalleled missions of attack and the scientific publication of DNA analysis and fingerprinting of Chinese herbs at three universities in South Australia late last year, we had a rough awakening.