Toolkit for students and new graduates – 20 steps to set up your business

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This Toolkit is for students and graduates of Chinese medicine who want help to set up their business in Australia. It provides an easy step-by-step approach, accompanied by insights from an experienced mentor. You can work your way through the 20 steps and tick them off or spend a little more time thinking about the way you want to practice and run your business.

  • It’s important to have a vision and goals that are informed by your own personal values
  • Develop clarity on what you are exactly offering and how much you will charge for it
  • Plan your professional development to align with your long term aims
  • Consider ‘marketing’ as building bridges rather than hard sales
  • Have a self-care plan
  • Be organised and have systems in place
  • Much more

As much as we just want to help patients in our clinics, its essential to have fundamental systems in place to assist you once those patients are in your clinic and have methods to find new patients to keep you going. Even if you are just relaying on referrals, you still need do think about how you are going to do it and prepare for the optimal scenario. I am excited to share this toolkit with you. It distils the main sections of my book Chinese medicine business success: How to apply five elements for a thriving clinic.

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Photo Credit: Susan Carmody